Prior to TEM I went with my family for a long weekend in London an extended family fun summer city break plus charging the batteries for Istanbul We filled our four day trip with Big Ben West minster Abbey the London Eye and shopping sprees at Selfridges and M M s World at Leicester Square where I bought this precious Star Wars Chocolate Mpire coffee mug this year s unofficial mas cot and talisman of our conference We enjoyed awesome food and beverages at Fish Chipper Jamie s Diner Five Guys and Cinnamon Soho However much of our trip to London was spent seeing exhibitions We arrived Thursday afternoon and spent that entire evening at the Late Shift at the National Portrait Gallery Our London Saturday consisted almost entirely of exhibitions the morning was filled with A Royal Welcome at Bucking ham Palace this summer s special exhibit and the whole afternoon was dedicated to William Turner at the Tate Britain Our Sunday morning destination was Greenwich Park home of the Royal Greenwich Museums and the highlight for my sons was the museum ship Cutty Sark Wanna know what we did on Friday Wait till the end of this text Open any city magazine whether it might be from London Paris New York or Singapore browse through any airline magazine open the leisure pages in your Sunday newspaper and you ll find that exhibitions are the cultural magnets of cities tourism boards often build their campaigns around major shows in galleries and museums London is the city that has mastered the art of cultural marketing If you need proof go online at www visitlondon com autumn and watch the trailer for the autumn season It also comes as no surprise that London s museums galleries and theatres are the most googled in the world As you travel around London you see adverts for temporary exhibitions everywhere they re a major feature of the capital s cultural offering and cover a wide range of subjects Some of these exhibitions will attract large audiences while others will struggle to reach the visitor numbers they d hoped for Some THE FORCE OF EXHIBITIONS 2 WELCOME TO ISTANBUL

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