17 Saturday September 12 Hilton Istanbul Bomonti Hotel and Conference Center 9 00 a m 7 00 p m Registration and Help Desk 10 00 a m 10 15 a m Welcome to the Day 10 15 a m 11 15 a m Workshop with Jasper Visser Part I Independent consultant Jasper Visser has spent the last ten years exploring the importance of digital engagement working with a range of clients that include various cultural institutions authors and artists to incorporate the digital world into their strategy This year he ll be hosting two workshops that explore his research and behavioural insights using them to understand what digital audiences want and the role digital engagement should play in exhibition planning 11 30 a m 12 30 p m Lecture Book Signing Dany Louise Are You Talking to Me Writing Gallery Texts and Wall Panels for Your Visitors Producing writing that informs entertains and inspires your audience is essential for exhibitions of all types and sizes But why is it so hard to do What are the differences between adequate and excellent writing In her talk arts writer Dany Louise explores why many cultural organisations struggle to communicate in a clear friendly way with their visitors and reveals seven common mistakes to avoid Dele gates are welcome to submit examples of their own text panels for an instant review by Dany But be warned she is a professional critic Delegates will all receive their own free copy of The Interpretation Matters Handbook and can meet with Dany after her talk to get it signed 12 30 p m 2 00 p m Lunch Break Sponsored by

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