15 11 00 a m 11 45 a m Opening Lecture Gerri Morris The Importance of Exhibitions in Cities Temporary exhibitions are a major feature of London s cultural offer and provide an ever changing source of cultural sustenance for Londoners and a focus for visitors to the capital There is a wide range of temporary paid for exhibitions running in Lon don at any time with hugely varied subjects and curatorial approaches While some will successfully attract large audiences throughout their run some will struggle seeing lower visitor numbers than they had hoped for in general or great variation in visitor numbers at different points in their run Why is this What makes an exhibition successful In this session Gerri Morris of Morris Hargreaves McIntyre will share insights from the largest survey of temporary exhibitions ever undertaken She ll explore why people go to exhibitions and who the audience for them is Gerri will also offer insights into how best to com municate with visitors which channels resonate with them and how museums and galleries can effectively engage with and grow their audiences 12 00 p m 12 30 p m Product Demo Italian Entertainment Network 12 30 p m 2 00 p m Welcome Lunch Sponsored by 2 00 p m 2 30 p m Welcome to TEM 2015 2 30 p m 4 00 p m Lecture Book Signing Tim Leberecht The Business Romantic Author and marketing expert Tim Leberecht shares his business insights and draw ing on his recent book The Business Romantic discusses how a new approach can be found by abandoning traditional business tools such as big data and embracing the worlds of art and philosophy A must attend for any delegates whose work crosses the boundaries of culture and business Delegates will all receive their own free copy of the book and can meet with Tim after the keynote to get it signed

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