SC Exhibitions Magazine 2016 43 Would you like to take us through the work process The author is the director and it is my job to realise his vision Dr Ha wass knew exactly what he wanted and was very pre cise in his instruc tions He gave us a list of images that he wanted to have included and we talked about the general format Dr Hawass also added lots of his own ideas and visuals from his photo archive The drawings are by Khaled Hafez an Egyptian illustrator from his circle Basically I got all the ingredients and then I made the cake First I analysed the struc ture and the narrative levels of the text Then I went through the script chapter by chap ter and placed everything where Dr Hawass wanted it Then I looked at how it worked and which additional elements were needed The art is to get all the content and the imag es that belong together on one double page Our emojis are not as far removed from the ancient hieroglyphs and pictograms as we think Can we learn something from ancient Egyptian design Definitely King Tut s scarab is an amazing example for corporate design there are very few emperors if any who used a sign or symbol so effectively Besides look at com munication today Our emojis are not as far removed from the ancient hieroglyphs and pictograms as we think Who knows how this will develop in the next hundred years or so What would you like to tell us about your personal way of working I read all the books I work on not before but while I work on them I really go in depth with the content to truly understand the information that is to be conveyed This is the only way I can place everything where it belongs so that content and form come together in the best possible way I want my designs to be timeless Authors feel I have understood and respected them and I hope that the readers notice it too We are not interested in simply creating something beautiful We never do anything only because we like it Design has to go with the given theme and make it tangible and coherent for the audience If a design is only created for cosmetic effect but has no content it will not survive Zahi Hawass does exactly that as an archae ologist a writer and a lecturer How was it to work with him Dr Hawass was instrumental in the produc tion of all the catalogues and books accompa nying the exhibition He is a warm hearted patriotic Egyptian and a great archaeologist who puts all his life and energy into his voca tion He really inspired me with his knowl edge and enthusiasm Once a little girl told him that she wanted to be like him This re ally moved and influenced him I personally think it s great that the work of archaeolo gists is explained in the book and that the team is introduced I hope this resonates with the young people who read it These ancient writing instruments really appeal to me Even though I implement the author s vision I do have the freedom to connect text components and images the way I see fit If I believe they need some extra space to shine I will give it to them Aleksandra Fuhrer For us Zahi Hawass is a kind of Egyptian Indiana Jones This is how we present him as an adventurer Aleksandra Fuhrer The Golden Boy History for Kids Features Illustrations by Khaled Hafez Born in Cairo Khaled Hafez is an award winning artist whose work encompasses painting installation photography and video He has exhibited at museums across the globe including the Uppsala Museum of Art in Sweden the British Museum in London and the Kunstmuseum in Bonn and has been a long term partner of SC Exhibitions for the last years on various projects For more information about his work visit khaledhafez com

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