42 SC Exhibitions Magazine 2016 With The Golden Boy History for Kids Zahi Hawass introduces young people to the adventure of archaeology But a book is not only made of words someone has to orga nise pictures photographs and illustrations around the text to draw readers in Aleksan dra and Stefan Fuhrer experienced graphic designers specialising in art and culture are responsible for the look and feel of the book They run a Vienna based graphic design studio zehnbeispiele com and count some of the most renowned Austrian art institu tions and publishing houses among their cli ents To learn about the design of the book Nicola Gold spoke with Aleksandra Fuhrer in Vienna The Golden Boy History for Kids by Egyptology icon Zahi Hawass is the second book to accompany SC Exhibitions touring exhibitions of replica objects from Tutankhamun s tomb Here we explore how the book was designed How important is design in an exhibition or educational environment Design is essential because without it most of the message gets lost Be it an exhibition or a book there needs to be a design concept that respects the importance of the informa tion conveyed and which carries within it the idea of the exhibition maker or the au thor In the special case of The Golden Boy History for Kids we were lucky in several aspects The concept behind SC Exhibitions Tutankhamun exhibitions is sensational and makes the golden king and his treasures tru ly come alive secondly we were involved of discovery Young people are used to the speed and liveliness of the internet so we tried to recreate that with different fonts pictures photographs and illustrations sometimes overlapping As a connecting element we came up with the crayon scrib bles for the background They almost invite you to add your own drawings Everything is very playful The text is separated into different sec tions there are boxes and highlighted parts We got rid of all the dates in favour of a time line in the back that puts Tutankhamun s dy nasty in perspective Upon turning a page we wanted the young readers to grasp imme diately what the new section is about It was also important not to make it too minimal ist My son is a teenager and I know what ap peals to him and how important coolness is The ickiness of the mummies also has a great appeal King Tut was only a few years older than the target audience of this book but how different his life was This is what we wanted to convey All in all we wanted to create a book that makes the adventure of archaeology immediate and tangible King Tut was only a few years older than the target audience of this book but how different his life was in the project from the beginning since we worked on the exhibition catalogues and Zahi Hawass s first accompanying book as well and thirdly because SC Exhibitions put so much emphasis on high quality publica tions We are glad that there s still money for books like this They are simply a much richer experience than a computer app for instance One cannot look at these images on a smartphone Be it an exhibition or a book there needs to be a design concept that respects the importance of the information conveyed and which carries within it the idea of the exhibition maker or the author The Golden Boy History for Kids aims to captivate a young audience How did you approach the project Luckily there is a lot I can do as a design er to make a flat medium exciting even for young people With book publications I always take special care to bring some thing three dimensional and dynamic to the page because it is so important for the eye I wanted The Golden Boy History for Kids to look a little bit like a journal a journey We wanted to create an interesting layout and entertain rather than lecture Aleksandra Fuhrer DESIGNING The Golden Boy History for Kids Aleksandra Fuhrer

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