SC Exhibitions Magazine 2016 25 What is especially important for travellers today Free high speed Wi Fi access in the rooms and a comfortable lounge where guests can work or while away the hours How are your hotel themes decided We develop our hotel themes in a small creative team We always choose themes we find most fun and that are in keeping with the area Where do you find inspiration Inspiration is everywhere I find inspiration at fairs and exhibitions and of course in luxury hotels as well so I can see what they are doing and what we can do What trends have you spotted in the hotel sector The current trend is towards small affordable rooms and a public area we call it a One Lounge where guests can meet and greet relax and feel good Do you conduct market research Insofar as we take our guests ratings very seriously and analyse them very carefully yes We have re ceived around 150 000 ratings from our guests and we pay particular attention to their comments Where does Motel One do its advertising I for one haven t seen any We hardly do any as a matter of fact But advertising in the digital sphere is important for us And aside from that it s a real treat when our guests recommend us Therefore it s our ultimate goal to continue de lighting our guests What are you working on at the moment There are two big upcoming openings in Berlin one on Alexanderplatz and one by the Kaiser Wilhelm Memorial Church We re also opening hotels in Paris and Barcelona Product development is extreme ly important and sustainability is becoming more and more important for us in that area Is a hotel lobby an exhibition Perhaps not an exhibition but more like a frame for the guests to move about in A good hotel lob by gives you a feel for the city and serves as the guests stage As well as their great locations and low room rates there are many additional things that we like about Motel One For one as a sign of solidarity Motel One is working with Germany s Employment Agency and the Chamber of Commerce and Industry to set up a training project for refugees this important project aims to demonstrate that refugees can be regarded as an opportunity one of the most urgent challenges for SC Exhibitions home country Germany Also just like us Motel One publishes a flashy in house magazine You can find the English edition online at motel one com en services onemagazinUrsula Schelle Müller and Christoph Scholz at Motel One s headquarters in Munich Rainer Kurzeder The Motel One next to Vienna s Opera House Motel One One reason for Motel One s success is their placement of budget hotels in top locations at the heart of cities

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