SC Exhibitions Magazine 2016 19 There Woman s Chair a six metre tall sculpture of a headless female figure sitting against the back of a chair painted in pastel orange and white rep resents the key role of women seeking identity in the modern world and highlights the redesign of Siam Center solid walls have been replaced by transparent materials and jewel like lighting gives the dazzling feeling that something rather import ant is happening inside How Siam Center Differentiates Itself from the Crowd Siam Center is situated in Siam Square Bangkok s prime location where the sky train interconnects with the city s various other public transport sur rounded by lofty neighbouring malls such as Siam Discovery MBK and Siam Paragon which was ranked the fourth most Instagrammed place on earth in 2014 by TIME magazine It s not too much to say that Siam Square is a dense forest of shop ping complexes Each mall in the area has its own unique characteristics But what makes Siam Cen ter more than a building for passing through while on the way to another mall is its concept design It is an Ideaopolis the capital of multiple futur istic ideas Under this concept Siam Center is no longer just a shopping mall says Chadatip Chutra kul CEO of Siam Piwat Siam Center presents the borderless cutting edge of design and creates a hub for creative minds to embody and experiment with their ideas freely What makes Siam Center more than a building for passing through while on the way to another mall is its concept design It is an Ideaopolis the capital of multiple futuristic ideas Entering Siam Center from the entrance on the right of the front elevation you re greeted by the Line Forest an art piece made of a long line of plastic suspended from the ceiling the work of well known Japanese artist Hirotoshi Sawada Its mobility is captivating as it reflects the colours from pieces by Thai artists in the middle of two big screens on the adjacent walls together with the metal wall decorating the entrance The building s north wing also features another work by Mr Sawada Mist Seam a reflective artwork made up of thousands of pieces of translu cent plastic hovering above the entrance and subtly mimicking the slow movement of the clouds Up the escalator the bar faces Sawada s work offering a little space for people looking for a place to tackle their own ideas or to simply finish their own tasks The mall s southern elevation is no less import ant than the front in fact it is the most important side of the building The elevation offers a unique eye catching view with its use of a transparent façade made of glass lined with large LED screens showing advertisements The movement from the Each shop and café has its own unique Absolute Siam design which means that you can only find these special prototype fashion outlets meals personalised services or products at Siam Center Chadatip Chutrakul CEO of Siam Piwat Si am Pi wa t Si am Pi wa t LED screens greatly enhances the elevation situated next to the square between Siam Center and Siam Paragon Within Siam Center if you look closely you ll no tice the words Absolute Siam sublimely posi tioned everywhere Each shop and café has its own unique Absolute Siam design which means that you can only find these special prototype fashion outlets meals personalised services or products at Siam Center no matter how many other branches they have How Siam Center Keeps Itself Fresh To feel brand new you have to constantly trans form Siam Center is where international brands such as A X Armani Exchange Victoria s Secret Sephora and Superdry had their first outlet debut in Bangkok their latest collections are delivered to Siam Center outlets first two weeks in advance of their stores elsewhere We thrive by working close ly with the merchandise and the designers Mrs Chadatip says We spent over 18 months studying the philosophy and principles before joining hands with the designers to provide the new shopping experience under the title of Absolute Siam We encourage brands to extend their business line into

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