18 SC Exhibitions Magazine 2016 THE CAPITAL OF MULTIPLE FUTURISTIC IDEAS Often the presence of creativity or art in shopping malls is little more than superficial décor In Bangkok however we found a truly arty shopping mall a vibrant funny inspiring place in sync with our mood at SC Exhibitions So we asked Sam Nathapong journalist and contributor to Bangkok s BK Magazine to write this reportage for us Forty two years ago Siam Center became the first shopping mall established in Bangkok It was in stantly regarded as the most fashionable spot in the country and today it is believed that the usage of the ubiquitous English word fashionista in Bang kok comes from there Over time Siam Center has undergone seven facelifts to keep itself fresh the most recent renovation cost Siam Piwat the com pany who owns the mall 1 8 billion baht just over 50 million It is now common for a retail devel opment in Bangkok to invest heavily in order to boost business and battle in the highly competi tive marketplace Last year Siam Center received a VIVA Best of the Best Award from the Interna tional Council of Shopping Centers celebrating it as one of the five best designed shopping centres in the world an award that has never been given to any shopping mall in Thailand before Over time Siam Center has undergone seven facelifts to keep itself fresh the most recent renovation cost Siam Piwat the company who owns the mall 1 8 billion baht just over 50 million Open to all visitors and dreamers Siam Cen ter s two large entrances from the main road have been redesigned to attract the eyes of pedestrians Siam Piwat BANGKOK S IDEAOPOLIS

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