SC Exhibitions Magazine 2016 17 THE WORLD AS EXHIBITION The world is an inspiring place you don t just have to visit exhibitions and galleries to see creativity in action People can be inspired by simply walking through a park by the dis plays within store windows and even by hotels Keep your eyes open and the inspiration will start flowing in Over the next few pages we ll explore the world and showcase a few examples that have recently inspired us We ll travel to Siam Center a Thai mall that has undergone seven facelifts since it opened 42 years ago and is now one of the main fashion centres of Bang kok We ll meet the Head of Design and Marketing at Motel One one of our favourite choices when it comes to business travel and a company famous for its creative approach Plus we ve included an article from The Guardian about 21c Museum Hotels a small and unique hotel chain in the US that uses its own large contemporary art collection to create museum hotels Thanon Ratchadamri Bangkok Getty Images

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